A Washington media blog, Fishbowl DC, criticizes ABC for its excessive use of "Exclusive" tags on stories. It's got a great point, one that comes to mind for me just about every evening when I see Milwaukee's local TV plastered with "Breaking News" announcements (complete with dramatic sound and, of course, a dynamic logo hitting my screen). My thought when the breaking news turns out to be yet another development in a story that's hardly important: Didn't these news directors ever hear the story of "The Little Boy Who Cried Wolf?" If every story is "Breaking" or "Exclusive" what cues to to something that actually is news or is interesting? There's a reason why I turn to the "Daily Show" after viewing the promo for local TV's "top" story.
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