Friday, March 16, 2012

Cosmopolitan is taking aim at Latina market

Cosmopolitan is launching a version targeted for Hispanic women (two issues a year planned now), Ad Week reports. Cosmopolitan Latina will be printed in English, setting it apart from most magazines aimed at Hispanics.

The magazine says the new version will be franker than most magazines aimed at that market: “What typically happens when you have a magazine or product targeted toward Latinas is, it has a very wholesome, family approach,” said the magazine’s editor, Michelle Herrera Mulligan. Cosmo Latina will provide “the kind of conversation that goes on when the door is shut, when we can talk about things openly and honestly."

It's a huge market, and one that is growing every day.

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