Tuesday, March 13, 2012

A thoughtful look at paywalls

And for a balanced and thoughtful look at paywalls, look no farther than Ken Doctor's essay on the Nieman site.

He takes on the myths about what he says really is charging for digital access, which is a more inclusive term than paywall, which is only one form of charging. His conclusions:

Paywalls will cost digital advertising. Not happened yet.

Paywalls will reduce churn, the number of readers leaving print. It might be working, at least for Sunday sales.

Paywalls will bring in new money. Seems to be happening.

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