Tuesday, March 13, 2012

Speaking of the New York Times . . .

. . . a financial institution, Barklays Capital, says the Times' paywall could bring in $100 million a year, and has a number of other good attributes, including lower subscriber churn. I believe the latter is one of the key reasons for newspaper paywalls -- protecting print subscriber bases. Will it be enough? Who knows? But doing nothing definitely doesn't work.

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