Monday, April 23, 2012

Newspapers discover profits in online subscriptions

Bloomberg media columnist Robin Farzad discovered something surprising the other day -- newspaper managements may have stumbled upon the path to success in the digital age. It's online subscriptions.

Using the New York Times as an example, Farzad outlines the profits being reaped from circulation sales, even while acknowledging continuing declines in advertising revenues, including, surprisingly, online advertising revenues.

Still, the Times model shows that content alone can lead to profits, if managed correctly.

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