Friday, April 27, 2012

Rupert Murdoch on the future of print newspapers

What would a day be without word from or about Rupert Murdoch? Love him or hate him -- and there's little in between in our business -- Murdoch is probably the most important single figure in the media business.

So when he says print newspapers will die but it might take 20 years, it's worth reading.

Advertising Age reports his testimony during Britain's inquiry into telephone hacking where to talked about his believe in what lies ahead. While I might question his ethics and even his judgement, I've found Murdoch's predictions to be spot on. He also goes on at length about the situation caused by the digital explosion, including why newspapers should demand payment for access, in his opinion. As usual, well worth reading.

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