College newspapers thriving

How about some good news? This comes from a fellow student media adviser. I especially like the headline on last link:

Alloy Media + Marketing, the largest company serving as a national
advertising representative for college newspapers, this week released
the results of a recent study they funded on college newspaper
readership. Midst all the doom and gloom in the media about declining
commercial newspaper circulation and revenues, the positive news from
this college newspaper readership study has been getting some good
trade press this week. Here are some links I've gathered...


Alloy press release:
Extra! Extra! Read All About It: College Students Addicted to their
College Newspaper
http://biz.yahoo.com/bw/080603/20080603005295.html?.v=1


BrandWeek:
Study: College Newspapers Are the Ad Rage on Campus
http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003810267

Editor & Publisher:
Study: On Campus, College Newspapers Are the Ad Rage
http://www.editorandpublisher.com/eandp/search/article_display.jsp?vnu_content_id=1003810537
(This is a reprint of the original BrandWeek story.)

MediaBuyerPlanner:
College Students Maniacs for Campus Paper
http://www.mediabuyerplanner.com/2008/06/03/alloy-college-students-maniacs-for-campus-paper/
(This includes some additional information not in the BrandWeek story.)

AAAA SmartBrief:
As metro dailies wither, college papers flourish
http://www.smartbrief.com/news/aaaa/storyDetails.jsp?issueid=DBB03F15-5CBE-4416-A089-82C9F460FD28©id=E42CC1A0-9E7A-463B-8A86-C998D40423EF
(Just a brief, but to an important audience -- and you have to love
that headline!)

Media Post's Media Daily News:
Read All Over: Alloy Finds College Newspapers Make Grade
http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=83956
(This one focuses on the effectiveness of ads in college papers. Yea!)

The Prereq.com:
College Newspapers May Actually Be as Important as They Think They Are
http://theprereq.com/?p=377