Friday, June 6, 2008

More evidence of media mismanagement

Be sure to read more about the Chicago Tribune Company's plan to shrink news offerings and staff. Since their problem is shrinking readership and advertising revenue, the plan is to offer readers and advertisers less. I especially like the way they are counting up inches per reporter as a way of determining efficiency. You get what you pay for, and this road leads to even less readership and advertising. A good New York Times story is here: http://www.nytimes.com/2008/06/06/business/media/06tribune.html?_r=1&adxnnl=1&ref=todayspaper&adxnnlx=1212753991-7fvTZ04U6qa2vhSIpXhVRA&oref=slogin

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