Saturday, June 7, 2008

Eyetracking studies refuted

Skeptics abound in our business, and that is a good thing since the world is split into many shades of truth. Here's a skeptic on Poynter's eyetracking studies. The essay is at http://www.andyrutledge.com/poynters-eye-track-follies.php

It seems quite extreme, but has some good points.

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