Monday, March 14, 2011

Media landscape grows more complex

New Pew report outlines the complicated media landscape with more reporting getting their news digitally than online. Report findings are mixed for newspapers with print revenues continuing to drop while online revenues continue to grow.

A worrisome finding is that newspapers no longer control their own destinies. Pew reports, "Online, news organizations increasingly depend on independent networks to sell their ads, on aggregators and social networks to deliver a substantial portion of their audience, and now, as news consumption becomes more mobile, on device makers (such as Apple) and software developers (Google) to distribute their content. And the new players take a share of the revenue and in many cases, also control the audience data." That dependency on others reflects an industry weakness.

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