A British group reports data showing that tablets are not substitutes for print newspapers, undoubtedly disappointing many newspaper executives who looked for tablet apps to fill in for print circulation declines.
The Telegraph newspaper reported (this from a story from paidcontent.org) that: "On average, the Telegraph iPad app was being used only seven times a month, when users ... were unable to buy a paper. The devices were being left at home or at work – not being carried everywhere.” Paidcontent.org interprets this as meaning that the hoped-for straight-line switch from print to tablets is "more complex" than hoped.
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