Monday, March 14, 2011

Switch from print to app isn't as easy as thought

A British group reports data showing that tablets are not substitutes for print newspapers, undoubtedly disappointing many newspaper executives who looked for tablet apps to fill in for print circulation declines.

The Telegraph newspaper reported (this from a story from that: "On average, the Telegraph iPad app was being used only seven times a month, when users ... were unable to buy a paper. The devices were being left at home or at work – not being carried everywhere.” interprets this as meaning that the hoped-for straight-line switch from print to tablets is "more complex" than hoped.

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