Friday, May 13, 2011

Newest Google app goes hyper-local

Feature on a new Google feature (offering "news near you") does a nice job of explaining the new feature, but uses the new hyper-local feature to attack newspapers for continuing their mass media approach.

Mathew Ingram writes: "News outlets have typically thought of their readers as being rooted in the ground, and thereby captive audiences. As anyone with a smartphone or an iPad knows, that's no longer the case for many people Thanks to ubiquitous connectivity and smart digital devices, they can consume news and content wherever they might be, and in some cases that's going to be locally-specific content. Google is prepared for that future, but are other news outlets?"

Hyper-local news works somewhat, but not everybody wants the same news -- or delivery platform.

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