Newspapers, economy booming in India

Hottest news out of India these days is the huge boom in printed newspapers. Interesting: India has the second hottest economy in the world (behind only China) and newspapers are booming. And, yes, the papers are filled with advertising. I've wondered for some time if part of our economic problem isn't the advertising industry rushing to the Internet where I'm still waiting for any evidence that advertising works except for the limited immediate clickthrough ads.