Monday, May 9, 2011

On new media and understanding content

Interesting column from Adweek's Michael Wolff about how so many new media folks miss the boat because they don't understand media, just the technical parts. Content, he contends, drives viewers (see item on Pew survey below), which should drive dollars.
You can tell what he's getting at from the column's title, "When will the techy guys understand what business they're in?"

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