Fascinating story reported in the Times of India about how celebrities and opinion leaders spread the news of Osama bin Laden's death via Twitter. The conclusions drawn by researchers, the newspaper reported, found that celebrity equals followers, which meant that when an opinion leader, like a former aide to Donald Rumsfeld who was identified as the first to mention the death, or a celebrity, like Kim Kardashian, tweeted the news, it was widely spread.
Another finding was that by the time television first announced the news 21 minutes later than former Rumsfeld aide Keith Urbahn broke the news, 80 percent of the Twitter posts were reporting it as fact.
Perhaps most surprising was the role of celebrities who are mainly non-political in spreading the news of a serious subject. It demonstrates an aspect of crowdsourcing that we don't often talk about.
Another finding was that by the time television first announced the news 21 minutes later than former Rumsfeld aide Keith Urbahn broke the news, 80 percent of the Twitter posts were reporting it as fact.
Perhaps most surprising was the role of celebrities who are mainly non-political in spreading the news of a serious subject. It demonstrates an aspect of crowdsourcing that we don't often talk about.
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