Thursday, December 31, 2009

Hyperlocal news and the future

For those looking ahead at media, the watchword is hyperlocal. It's not just old media, but new media that is flocking to hyperlocal news as content. As this report in the Guardian indicates, it's not just big media like CNN, but all variations that are looking to hyperlocal reporting to build community. The report emphasises two important points.

The first is political reporting. Who has the money and staff to do the kind of reporting that is needed for our democracies?

The second is summed up in this quote: "The reporting of local news will be interesting for a journalistic reason. Local information is likely to be the first place of a reinvented journalism." Journalism is in the process of reinventing itself, and hyperlocal may well be one of its laboratories.

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