Steve Outing, who has supported new media for 20 years, writes in what's probably his list column for the soon-to-end Editor & Publisher two lists of interest: (1) What the newspaper industry should have done, and (2) since it didn't, what will happen now.
Both are interesting since they reflect the basic new media mantra that newspapers were destined to die, are destined to die, and will die as consumers switch to other media. I wish I could be as confident about any of the options. Clearly they will continue to be change. I'm not convinced, as Outing seems to be, that mobile is really the way we're going to get our news. Sure, I'll get Tweets on my iPhone, but do I want to read all the details on a tiny screen? Nor am I convinced that online advertising is all that effective. I'm still waiting to read research finding that. It's cheap, but so is television advertising at 3 a.m., or direct mail in small towns where it's not read by many people.
Still, Outing has been right on many things in the past, and his columns have always been interesting, as is this one.
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