Wednesday, December 30, 2009

Newspaper ad reviews and the future

Years ago I was an obituary writer. I called funeral homes and families and wrote the stories of those who have died. One of the tricks of the trade was to contact people before they died to get details that would make obituaries of famous people more interesting. I thought of it as writing obituaries of the dying.

That leads into Eric Sass's column today. He writes about newspaper advertising reviews, which are continuing to decline. I've attached a chart from his column showing the decline over the past few years.

It sort of makes me think about my old job.

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