One of the reasons I'm not totally convinced that online is the future of media is because of the stupidity of web site operators and advertisers. For example, I just now attempted to view the Milwaukee Journal Sentinel site, and they have a banner across that top with a rollover that totally obscures the screen whenever my cursor hits it, meaning that to navigate the site I have to carefully pull my cursor around the bar.
It's stupid of the site since it makes visiting unpleasant and even more stupid for the advertiser who is paying good money for a gimmick that is guaranteed to make me LESS likely to go to my local Honda dealer than I would be without it.
It's the same "if we can stick in this operations we will" that makes users dislike Microsoft and its ilk for all the unnecessary junk they have cluttering their products. A rollover -- and they'll all over the Internet -- makes it much less pleasant an experience. At least with my printed newspaper, I don't have to move my eyes only in a selected path to move from one area to another.
Monday, December 28, 2009
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